SEAN JOHN

Sean John is a clothing line founded by hip-hop mogul Sean Combs A.K.A Diddy,in 1998. The name is taken from Combs' first and middle given names.

People representing the brand include Combs himself, rappers T.I., Fabolous, The Game, basketball star Dwyane Wade, and models Tyson Beckford and Kevin Navayne.

In 2006, Sean John also launched its first fragrance, a men's scent called Unforgivable manufactured by Estée Lauder.

In late 2006, after allegations of raccoon dog fur being used in two styles of jackets, Sean John, together with Macy's, pulled all of the garments from the department stores where this product was shipped.[1]

Cassie and Lauren London are spokesmodels for the Sean John women's collection, which Diddy said would be released in July 2007.